Several weeks ago I mentioned that New England Machinery (NEM) will be involved in the Tampa Bay Packaging Machinery Manufacturers Open House. The event will take place starting Monday, February 25 and run through Friday, March 1. New England Machinery along with about a dozen other packaging machinery manufacturers will be open for visitors.
The open house allows companies looking to purchase a new machine or put in a new packaging line the ability to see the machinery being built and meet the people who make it happen. All the companies involved are within a 1-2 hour drive of each other. They manufacture such items as unscramblers, cappers, orienters, lidders, scoop feeders, fillers, thermoformers, horizontal form/seal machines, shrink and stretch wrap equipment, case packers, palletizers, labelers, photoelectric sensors, standup pouch, vertical form/fill/seal machinery, change parts, change part carts, dividing screws, feed screws and much more.
There is still time to take advantage of this great opportunity and have an excuse to visit beautiful, sunny Florida in the middle of winter. Hotels do book up, so plan your reservations now and come see the best packaging machinery in the world!
For more information about the event and local hotel and attraction information, visit www.tampabaypackaging.com, or call NEM at (941) 755-5550 and let us know you are coming. We look forward to seeing everyone.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Wednesday, January 30, 2013
Monday, January 28, 2013
NEM Newsletter
I am currently working on New England Machinery’s semi-annual newsletter. It is one of my favorite tasks. The newsletter allows us to keep our customers up to date on everything new at NEM. As our company is in a growth mode, there are always new topics to report and review. The hardest part of writing the newsletter is trying to fit in everything we want to share.
We print the newsletter and mail it out to our customers. We also place a copy on our website. In an age of instant messaging, tweets, facebook postings and such, it is still fun to receive something delivered via regular mail. Our customers enjoy it and let us know when they move so we can continue to send it to them at their new address.
I highly recommend an attractive, informational newsletter continue to be a part of all marketing plans. In our fast-paced business environment, we are often quick to delete e-mails that we don’t want to take the time to read, but we will give a piece of mail a few more seconds review before tossing. That few extra seconds can be just enough to catch their attention and get them interested enough to read through the newsletter.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
We print the newsletter and mail it out to our customers. We also place a copy on our website. In an age of instant messaging, tweets, facebook postings and such, it is still fun to receive something delivered via regular mail. Our customers enjoy it and let us know when they move so we can continue to send it to them at their new address.
I highly recommend an attractive, informational newsletter continue to be a part of all marketing plans. In our fast-paced business environment, we are often quick to delete e-mails that we don’t want to take the time to read, but we will give a piece of mail a few more seconds review before tossing. That few extra seconds can be just enough to catch their attention and get them interested enough to read through the newsletter.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Wednesday, January 23, 2013
NEM Unscramblers – THE Answer To Unscrambling
I recently received a request from a national company doing research on bottle unscramblers. They were putting together an analysis of all the available bottle unscramblers and the differences in what they offer. This will allow them to choose the right machine for each of their particular projects.
What gives New England Machinery (NEM) the advantage is that they offer close to a dozen different models of bottle unscramblers. Each model is also offered in different sizes. The bottle unscramblers were all designed by packaging engineers who know the varying needs of production lines and that no two production lines are alike. NEM has almost 40 years of experience in working with food, beverage, pharmaceutical, nutriceutical, personal care, chemical, automotive, and household products packaging. Their bottle unscramblers are loved by Contract Packagers for the ease of changeover and versatility of use with a wide range of container shapes and sizes.
Another advantage of New England Machinery is the company’s ability to innovate. They have unscrambled such items as large cucumbers, sausages and frozen ice cream containers. No other company can compete with NEM’s breadth of product line, versatility, experience and product performance. NEM will easily fill all the requirements in the research analysis, and most likely monopolize the data.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
What gives New England Machinery (NEM) the advantage is that they offer close to a dozen different models of bottle unscramblers. Each model is also offered in different sizes. The bottle unscramblers were all designed by packaging engineers who know the varying needs of production lines and that no two production lines are alike. NEM has almost 40 years of experience in working with food, beverage, pharmaceutical, nutriceutical, personal care, chemical, automotive, and household products packaging. Their bottle unscramblers are loved by Contract Packagers for the ease of changeover and versatility of use with a wide range of container shapes and sizes.
Another advantage of New England Machinery is the company’s ability to innovate. They have unscrambled such items as large cucumbers, sausages and frozen ice cream containers. No other company can compete with NEM’s breadth of product line, versatility, experience and product performance. NEM will easily fill all the requirements in the research analysis, and most likely monopolize the data.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Monday, January 21, 2013
Internal Competition vs. Teamwork
Competition is a good thing. It keeps us on our toes and on top of our game. We need a competitive spirit to be successful in business. However, we also need to be a good team player and, when necessary to show strong leadership. Is it possible to have a mix of all three in the same individual? Sometimes, maybe not. But the ideal employee should have a good measure of them all.
I recently watched a reality television show where bakers were competing for a prize as a top baker. The winner would get a large check and be offered a position in a top national bakery. The owner of the bakery set the individuals up as teams for one particular competition. One of the bakers was deliberately sabotaging the project as she was given ‘immunity’ from being sent home for that part of the competition and she wanted one of her two teammates to lose and be sent home as they were her toughest competitors to winning the entire contest.
The baker was quite boastful behind the scenes about her sabotage and reason for it. I was saddened by the lesson coming across in this reality show. It was promoting internal competition at the cost of teamwork. If this team were working for a real bakery in competing to get a customer’s order, the bakery would fail and ultimately the entire bakery and all of its employees would suffer.
I kept thinking that the baker who was sabotaging her internal competitors, should instead have tried to help her team win that competition. While a little internal competition (for example, among sales persons to see who can bring in the most sales), is a good thing for a company; having a marketing or production team competing against each other is not.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
I recently watched a reality television show where bakers were competing for a prize as a top baker. The winner would get a large check and be offered a position in a top national bakery. The owner of the bakery set the individuals up as teams for one particular competition. One of the bakers was deliberately sabotaging the project as she was given ‘immunity’ from being sent home for that part of the competition and she wanted one of her two teammates to lose and be sent home as they were her toughest competitors to winning the entire contest.
The baker was quite boastful behind the scenes about her sabotage and reason for it. I was saddened by the lesson coming across in this reality show. It was promoting internal competition at the cost of teamwork. If this team were working for a real bakery in competing to get a customer’s order, the bakery would fail and ultimately the entire bakery and all of its employees would suffer.
I kept thinking that the baker who was sabotaging her internal competitors, should instead have tried to help her team win that competition. While a little internal competition (for example, among sales persons to see who can bring in the most sales), is a good thing for a company; having a marketing or production team competing against each other is not.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Thursday, January 17, 2013
Social Media – What You Need to Know
There is no avoiding it if you want to stay in business and be successful. Social media is here to stay. The ‘social media game’, however, is constantly changing. Just when you think you have a good handle on all that is available and how best to make it work for you and your company, something new comes along.
For me, the latest ‘new’ game in social media is Pinterest. I heard it mentioned for the first time just about a month ago. Since then I seem to be hearing or reading about it everywhere. That tells me I need to find some classes that explain it better and, more importantly, tell me how I can use it to promote our company. Pinterest may or may not be a good promotional vehicle for a packaging machinery manufacturer, but I won’t know for sure until I find out more about it. In marketing, what we don’t know, can hurt us.
If you know of any other ‘new’ social media concepts that help promote business, let us know about them. When we share our knowledge, we all grow.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
For me, the latest ‘new’ game in social media is Pinterest. I heard it mentioned for the first time just about a month ago. Since then I seem to be hearing or reading about it everywhere. That tells me I need to find some classes that explain it better and, more importantly, tell me how I can use it to promote our company. Pinterest may or may not be a good promotional vehicle for a packaging machinery manufacturer, but I won’t know for sure until I find out more about it. In marketing, what we don’t know, can hurt us.
If you know of any other ‘new’ social media concepts that help promote business, let us know about them. When we share our knowledge, we all grow.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Tuesday, January 15, 2013
Keep Up With Changes – Assist New Employees
In any company it is hard to keep everyone up to date with changes and procedures. There is always someone who misses out on them because they were not around when the change was made. Also, if a new employee is hired, someone needs to communicate all the different procedures needed for them to perform their job correctly. So how best to handle this dilemma? Standard Operating Procedures.
It is no easy (or fun) task to write a procedure for every task each employee performs in the course of doing their job, but it is very important. In the long run, the time that will be saved in re-training someone new to the position, not to mention the time lost in inefficiencies when a job is not being performed correctly or mistakes are made, way more than makes up for the time spent in preparing the procedure and checking that it is accurate and understandable.
Make sure that all the tasks at your company are defined and procedures are written. You will be glad you did.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
It is no easy (or fun) task to write a procedure for every task each employee performs in the course of doing their job, but it is very important. In the long run, the time that will be saved in re-training someone new to the position, not to mention the time lost in inefficiencies when a job is not being performed correctly or mistakes are made, way more than makes up for the time spent in preparing the procedure and checking that it is accurate and understandable.
Make sure that all the tasks at your company are defined and procedures are written. You will be glad you did.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Thursday, January 10, 2013
PMMI Offers Pharmaceutical Trends Market Info
I was fortunate to have taken advantage of a webinar offered yesterday by PMMI. The focus of the webinar was to share the data PMMI recently had collected regarding forecasts for the Pharmaceutical market. The firm that performed the research explained the data and who they had surveyed. The data was collected from both fortune 100 as well as smaller pharmaceutical firms.
I found the webinar extremely informative. I took five pages of notes and plan to hold an in-house meeting with our sales and customer service personnel to review this revealing data. It is important for us to understand our customers and their changing needs and to stay on top of trends in the industries we serve.
If you wish to get a copy of the market research report, you can visit PMMI’s website at PMMI.org for the full report as well as a copy of the webinar presentation. For companies involved in the pharmaceutical industry, I highly recommend getting a copy of this research.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
I found the webinar extremely informative. I took five pages of notes and plan to hold an in-house meeting with our sales and customer service personnel to review this revealing data. It is important for us to understand our customers and their changing needs and to stay on top of trends in the industries we serve.
If you wish to get a copy of the market research report, you can visit PMMI’s website at PMMI.org for the full report as well as a copy of the webinar presentation. For companies involved in the pharmaceutical industry, I highly recommend getting a copy of this research.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Tuesday, January 8, 2013
Tampa Bay Packaging Machinery Manufacturers Open House 2013!
The Tampa Bay, Florida area is unique in that it contains a large number of companies that manufacture packaging machinery. For the past several years a dozen or so of these companies have banded together to host a week long ‘Open House’.
This year’s Open House will be held February 25 through March 1. Companies in need of packaging equipment can travel to the Tampa Bay area and spend a week or just a few days and visit a dozen company plants all within an hour’s drive of each other. They will be able to walk in and see the manufacture of unscramblers, cappers, orienters, lidders, scoop feeders, fillers, thermoformers, horizontal form/seal machines, shrink and stretch wrap equipment, case packers, palletizers, labelers, photoelectric sensors, standup pouch, vertical form/fill/seal machinery, change parts, change part carts, dividing screws, feed screws, tuning screws and much, much more. Plus they can enjoy the beautiful Florida sunshine and warm weather in the middle of winter!
This is a chance to see equipment, examine construction methods and meet with manufacturing personnel from some of the world’s foremost packaging equipment manufacturers. For more information on this great event and the companies involved, visit www.tampabaypackaging.com
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
This year’s Open House will be held February 25 through March 1. Companies in need of packaging equipment can travel to the Tampa Bay area and spend a week or just a few days and visit a dozen company plants all within an hour’s drive of each other. They will be able to walk in and see the manufacture of unscramblers, cappers, orienters, lidders, scoop feeders, fillers, thermoformers, horizontal form/seal machines, shrink and stretch wrap equipment, case packers, palletizers, labelers, photoelectric sensors, standup pouch, vertical form/fill/seal machinery, change parts, change part carts, dividing screws, feed screws, tuning screws and much, much more. Plus they can enjoy the beautiful Florida sunshine and warm weather in the middle of winter!
This is a chance to see equipment, examine construction methods and meet with manufacturing personnel from some of the world’s foremost packaging equipment manufacturers. For more information on this great event and the companies involved, visit www.tampabaypackaging.com
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Wednesday, January 2, 2013
Welcome To 2013!
Happy New Year, 2013! My wish for 2013 is for it to be a ‘boring’ news year. I hope that the biggest news stories for 2013 are that unemployment is at an all time low, world-wide business is booming, the environment is getting cleaner, medicine is uncovering miracle cures, and all wars have ended. This might not be realistic, but as John Lennon said, “Imagine”.
We may not individually have the power to make any of the above happen, but we can work on making our own lives and the lives of those we love better. If we make 2013 the year that we ‘give just a little bit more’.
Start with giving just a little more effort at work. Double check your e-mails before you hit send, re-read your letters and documents before you print them. Stay just 10 minutes longer at the end of the day and/or come in just 10 minutes earlier to get just a little more accomplished. It doesn’t sound like much, but if everyone did just a little bit more, the collective results would make a big difference to your company. The success of your company directly affects your ability to be gainfully employed and support yourself and your family.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
We may not individually have the power to make any of the above happen, but we can work on making our own lives and the lives of those we love better. If we make 2013 the year that we ‘give just a little bit more’.
Start with giving just a little more effort at work. Double check your e-mails before you hit send, re-read your letters and documents before you print them. Stay just 10 minutes longer at the end of the day and/or come in just 10 minutes earlier to get just a little more accomplished. It doesn’t sound like much, but if everyone did just a little bit more, the collective results would make a big difference to your company. The success of your company directly affects your ability to be gainfully employed and support yourself and your family.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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