Monday, April 25, 2016

Inspecting & Rejecting Made Simple

The process of inspecting and rejecting product on a production line need not be complicated. New England Machinery (NEM) has several different solutions. The company can offer a small stand-alone inspection rejection station that can be pushed up to a production line conveyor and moved somewhere else at any time. They can also permanently attach it to an existing line where needed.

NEM offers various inspection methods as well as different means of rejection. There is no ‘one size fits all’ in the world of manufacturing. Every production line is different, every product and package is different, so the methodologies used to inspect and reject must be different.

If you are looking for a company with the expertise, skill and product offering to handle your inspection/rejection needs to your specific requirements, call New England Machinery first.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 18, 2016

How Do You Promote Your Company?

How do you promote the company you work for? How do you get their message across to potential customers? The answer to this question will vary according to the product and/or service you sell and the type of customers you supply. In the packaging machinery industry we are selling B2B. However, if you sell to all types of production plants, you may be dealing with individuals whose background and position vary greatly. Our company sells to all the Fortune 100 companies as well as the small startups. So the person who will be purchasing our equipment may differ from the actual owner of the startup, to a production manager, plant manager, engineering manager, purchasing manager, or maintenance manager. Each of these individuals may use a different method to source the machinery they need.

Keep in mind the persons you deal with and the sources they use to spec machinery. In our case, we need to use many different forms of marketing to reach all the potential customers. We make sure that our marketing mix includes a lot of variety such as print advertising, trade shows, website, social media, cold calls, direct mailers, referrals, etc. If you deal with the general public and/or a young audience, you will need to have a heavy social media presence in the mix. So keep in mind your target audience when planning your promotional initiatives.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 11, 2016

NEM Exhibits at ExpoPack Mexico 2016!

This year the Expo Pack Mexico 2016 show will be held in a new venue. It will be located for the first time at the new Expo Bancomer Santa Fe in Mexico City. New England Machinery (NEM) is pleased to be a part of that show. NEM will be located in booth #1618. We are bringing our most popular unscrambler model, the NEHCP-48.

The NEHCP-48 has a small, compact footprint for an unscrambler, but does a great job at sorting and standing containers on the production line at the fastest speeds in the industry. It offers a totally enclosed system that protects the product from airborne contamination. Equipped with a fully integrated hopper elevator, the NEHCP-48 can include an optional ionized air rinser.

To see this machine in action, make sure to stop by our booth #1618 at this year’s show!

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 4, 2016

Secondary Container Orienting – Having Options To Choose From

I’m always writing about how our company offers more than one solution to our customers. That’s because we do what our competitors can’t do. We have a talented team of design engineers who continually work on developing new designs and improving existing ones.

Take our secondary container orienters as an example. Our competitors may offer one or two different secondary orienters. New England Machinery has six different secondary orienters that are our standard designs. Every production plant is different and the products they run are different. One or two styles of secondary orienters would leave a lot of production plants without a viable option to meet their needs.

New England Machinery will have a secondary orienter model that will handle their containers at the speeds they need to run them. They won’t need to settle for something that might work, or work at slower speeds. With NEM, we will have the answer they are looking for.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.