The Many Faces of Orienting

There are probably as many different types, shapes, colors and sizes of plastic containers on the market as there are people in the world. New ones are being designed every day in the hope that the new ‘different’ design will make a product stand out on the store shelf enough to first catch the consumers’ attention, and second convince them they need to purchase the product in the container. With all these different containers there comes a need in packaging to orient them properly. Many containers need to be oriented after unscrambling or coming out of chillers, turntables, accumulation tables and other machines that cause them to lose orientation.


As there are so many types of containers, there can’t be just one way to orient them. In answer to that need New England Machinery has designed various types of orienters. Each machine is designed for a different orienting need. They offer in-line orienters such as the SO-3, SO-4 and SO-6, and they offer rotary orienting with their model NERO. The capability of having such a large variety of machines to choose from allows NEM to offer the very best solution to their customers’ specific needs.

The company’s orienting capabilities include numerous methods of inspecting the containers and determining when and how to orient them properly. These include photo eyes, vision systems, and mechanical methods. If proper orientation is important to your production line, call the experts at New England Machinery, Inc. to get the best method for your project.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at http://www.neminc.com/.