I recently wrote about motivating your internal customers. In that blog I failed to mention the importance of keeping them informed. How does your company communicate with each other internally? If yours is like most companies, it happens in a haphazard manner. Some individuals will receive e-mails about what new things are happening, or they will hear about it in a meeting. Others will learn of it ‘through the grapevine’. However, often times the message gets ‘muddied’ along its route and the true facts get skewed. This can cause morale issues unnecessarily.
In response to this dilemma is the ‘company newsletter’. An internal newsletter that is written by one individual (given the authority by management) can deliver all the current news, resolving the communication problem. It can be sent via e-mail and/or printed and distributed. It does not have to be issued every week, or even every month, but it should come out on a regular basis so that employees will know when to expect it.
Along with all the news of what is happening within the company, it can be used to congratulate company anniversaries, birthdays, graduations, offer space for employees to list items they have for sale, and list local upcoming community events. Once started, it becomes an important tool for everyone to be up to date on the latest company news, getting accurate information instead of depending on inconsistent and possibly incorrect rumors. Your employees will enjoy it and look forward to the next installment.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at http://www.neminc.com/.
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