How Do You Update Your Booth?

What new ideas do you use to update your booth at the Pack Expo Trade show? I see a lot of companies spending tens of thousands of dollars on building new displays each year. They are correct in trying to look new and updated. If you order the same carpet and use the same display and/or background year after year, you start to date your company. In today’s highly competitive market, no company can afford to look old, boring, or unimaginative.

We hold a post-show meeting after every show and bring together all the employees who attended. We ask them what they thought about our booth and about some of the other booths they saw at the show. What stood out to them as appearing to be high tech, new and exciting? We write down all their thoughts and ideas and later try to implement the ones everyone agreed looked good. I like to think we have a very creative group because we’ve come up with some really exciting new ideas. If you are a regular to the Pack Expo shows you know that NEM is re-known for the ‘flying yellow bottles’ display. I admit we have been doing this for well over 10 years and we always talk about changing it. But that is the one thing that consistently draws crowds to our booth. So instead of changing something that works, we decided to look elsewhere to give NEM a more high tech look.

This year our booth will feature shiny wood floors instead of carpet and blinds instead of drapes at the back of the booth. Our machines will be placed on shiny diamond-plate skids, and we will feature one integrated production line in place of stand alone individual machines. If you are going to the show, don’t miss our booth at S-2247. What new ideas do you have for your booth display/decoration?

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at http://www.neminc.com/.