New Marketing Sensation!

I attended a seminar a few years ago for a company that made corporate videos. They explained that in order to get your message across – and effectively make your point – you have to entertain at the same time you are educating your customers. In order to keep them focused long enough to learn more about your company and the benefits of your products/services, you need to capture their attention and make them want to see what will happen next. The company that was creating the videos was using a power point presentation that they slightly animated. They had a great idea, but their end result just didn’t follow through for me.

I used their basic concept and decided we needed a video that would really keep our customers watching to see the entertaining vignettes, while at the same time, informing them about the benefits of our products. As I spend a lot of time with my five year old granddaughter watching cartoons and children’s shows, it didn’t take too long for me to put the two together to come up with the right mix for our company.

We were fortunate to have both a great in-house videographer/graphic artist and an outside media specialist to help in making our first New England Machinery Marvelous Movie. It is a fantastic hit! Everyone who watches it enjoys it immensely. It is not your average corporate video. To view the video on You Tube go to:

http://www.youtube.com/watch?v=rgfbry0SW3k

Make sure to send the link to your friends and family to enjoy as well.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at http://www.neminc.com/.