Monday, May 21, 2012

You Only Get Out What You Put In

The packaging industry is fortunate to have a world-class trade organization that is an invaluable resource to its members. PMMI (Packaging Machinery Manufacturers Institute) offers everything its members need to successfully compete in a world-wide marketplace. The organization offers domestic and international trade shows, market research, education, networking events, news, grants and funding information, legislation updates, programs, resources and much more. But the organization can only help its members if they use it.

PMMI offers a listing of sales reps seeking new lines to represent, education in the form of classes, webinars, papers and news release updates (on topics such as risk management, service technician training, sales training, etc.) they will perform short surveys of its members on requested topics to assist a company in benchmarking or setting guidelines, they have extensive research reports, set up matchmaking events, and just about anything a member could ask for from a superior trade organization.

Our company takes advantage of many of PMMI’s offerings. It makes my job much easier and allows our company to keep up with changes and trends within our industry in a streamlined manner. While the majority of members exhibit at the organization’s trade shows, many of them don’t fully utilize all the other valuable resources the organization has to offer. It only takes minutes to peruse PMMI’s website and review its offerings. I highly recommend it to any company in the packaging industry. Those few minutes can be a real eye-opener as to all you may be missing.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

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