Wednesday, November 3, 2010

Closing Day at the Show

Today officially ends the Pack Expo International 2010 show. When the lights go out at 5:00 p.m. it is ‘pack up time’. The show was a great success for NEM and we look forward to working with all the companies that stopped by our booth with upcoming projects. We are excited about all the business that 2011 promises to bring.

Throughout the show we have made notes on what we want to change and/or add to our exhibits for future shows. We’ve gotten some really good ideas and want to make sure they aren’t forgotten when we start preparing for our next trade show. When we all return to the office, we’ll have a meeting to discuss the show and critique how well we did, but more importantly, what we could have done differently or better. I will also send out a short questionnaire to everyone who worked in our booth (including our outside Sales Reps) asking their opinions on what changes we can make. If we don’t ask, we’ll never improve.

So, as good as this year’s show was, we plan to make next year's show even better. Feel free to send me your ideas and suggestions for improving the trade show exhibit experience.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

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