A great way to expand your business is to ‘partner’ with other companies that sell complimentary products. For example, our company sells bottle unscramblers and bottle cappers. We do not sell filler machines or labeler machines. It makes great sense for us to ‘partner’ with a filler and/or label machinery manufacturer. We can exchange manufacturer’s reps/distributors, we can refer leads, we can offer recommendations for suppliers and vendors and much more.
The key to success of a good partnering program is to keep at it consistently and to remind others in the organization of the companies with which we are partnered. Communication to everyone is important in order for the entire workforce to assist in finding opportunities to exchange information that is valuable to your partners. Once your partners see the value of working with you, they will reciprocate and both companies will benefit significantly.
Partnering allows each company to grow from the synergy generated by the power of two (or more) great companies! Feel free to share your partnering experiences, ideas and suggestions.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at http://www.neminc.com/.
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