Monday, August 31, 2015

Come Visit New England Machinery at Pack Expo and Pharma Expo 2015

New England Machinery, Inc. will be exhibiting in both the Pack Expo Las Vegas 2015 show and co-located Pharma Expo 2015 show. We are excited about bringing our latest models of unscramblers, cappers, secondary orienter and much more! Make sure to stop by our booths C-3800 and N-608. We have lots of exciting machines to show you!

Eligible potential customers can get a free pass by visiting www.packexpolasvegas.com and click on registration. Use New England Machinery, Inc.’s code: 66G11
We look forward to seeing you all there!

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, August 24, 2015

How Have your Products Progressed?

In putting together some new marketing material recently, I noticed how our machines have evolved over the years. As a company founded by packaging machinery engineers, and having design engineering as our core strength, we never stop improving our equipment. To steal a line from a song, we “take the best and make it better” on a continual basis.

We gather feedback and requests from our customers, and determine how best to incorporate their good suggestions into our machines. We research industry trends and look for ways to conform to what the customers are going to need.

In order to stay on top, you must stay current. Your product must be at least as good as your competitors and you can count on the fact that they are working to improve as well. So take a good look at your products as they are today and compare them to what they were like 10 years ago, or even 5 years ago. If there are no changes, you better move fast to start making some, or you will be left behind by more progressive competitors.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, August 10, 2015

Is Your Business Slower In Summer?

The packaging machinery industry is a year-round process. Consumers don’t stop purchasing just because it is summer time. If you find your company doesn’t seem quite as busy in the summer months, it might be that there are a few more people on vacation at that time of year, so you are getting less phone calls and e-mails. Use this time to strategize how you will attack everything when it gets a little busier.

Fall is the beginning of trade show season and for anyone in marketing, it is a hectic time. Just when the trade shows start to slow down, the holiday’s heat up, and before you know it, it’s the start of another busy year. So spend time this summer in taking courses to enhance your knowledge, read some industry books and magazines to keep up with the latest in your field, and do some networking to re-connect with your peers.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Tuesday, August 4, 2015

Why Have Refresher Training?

Last week we brought in all of our outside Sales personnel for a week long refresher training. It cost the company a lot of money to tie up our entire sales force plus many hours of our Engineering and Manufacturing personnel time to review our products and services. However, the end result was well worth the cost. It was a great opportunity to help re-solidify our team, to remind them of features and benefits of our machinery that they may have forgotten, and to update them on all the new design changes that we have made in recent months.

Everyone agreed, hands-down that the week was well spent. We look forward to planning another one in about six months. If you can’t bring everyone back to your facility, consider a day-long webinar that allows everyone to at least get caught up on any recent changes in your company.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, July 27, 2015

Why Standarize?

We have quite a number of customers who have standardized on our machinery. It makes a lot of sense for them. Many of our machines have interchangeable parts and it cuts down on the amount of spare parts they need to keep on hand. It allows them to have their operators and maintenance personnel trained on the one type of machine instead of having to know the ins and outs of several. If they are a large corporation with multiple plants they can exchange machines when moving lines about. It is also helpful in getting to know the service personnel with one company as opposed to many.

If you are considering standardizing on one company, however, make sure the company is capable of handling all your needs. When vetting them out, check for their strength of engineering, responsiveness of customer service, number of years in business, and always check for references.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, July 20, 2015

Brag About Your Successes

Do you tell your customers about your successes? Most people like to hear interesting stories and every company has several to tell. A good story usually starts with a plot that includes a problem and ends with a resolution. I’m lucky to work for a company that has a lot of really great stories.

Once I decided that we needed to share these stories, I spent time listening to the various ‘players’ or ‘characters’ involved in each project. I took notes about the issue, sequence of events, and the outcomes. Then I sat down at my computer and wrote the stories. It was great fun to write about how time and again our team of engineers, machine builders, and sales personnel orchestrated a resolution to a production challenge that was perplexing our customers.

We are taking these stories and putting them in a ‘Case Studies’ section of our website so that others can learn more about our amazing capabilities while enjoying a true story. Share your success stories wherever and whenever possible. Everyone loves a good story.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, July 13, 2015

How Do You Inform Your Customers?

What methods do you use to inform your customers of what your company is doing? There are lots of communication options available to get your message across. The key to doing it most effectively is to cover as many different methods as possible. We all have our own comfortable means of gathering information and learning. For some it is to read everything that comes in the mail. These individuals like to look at paper, while others prefer to see it on their screen. Some people like to check out the trade publications, while others prefer to research online or attend trade shows.

At New England Machinery, we try to communicate our messages in as many of the different forms as possible. We send out e-mail blasts, we use direct mail, we advertise in the trade publications, we continually update our website, we exhibit at tradeshows, and regularly contact our customers via phone. Although no one method gives us a 100% success rate, our collective success rate in getting our message across is impressive. How many different forms of communication are you using?

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.