Monday, May 23, 2016

If You Want to Motivate Employees – Challenge Them!

I have read a lot of articles about how to motivate employees. Mostly they state that every individual is motivated by different things. Some employees are looking for recognition. For them, a pat on the back for something they have accomplished goes a long way. Other employees are looking to ‘move up the corporate ladder’, they want a clear path to success laid out for them. Some employees are looking for little perks such as ‘comp time’ or additional benefits. But it seems to me that there is one common denominator that will motivate all employees and that is to challenge them.

An employee cannot get complacent and bored if they are constantly being challenged. If you have a good employee you want to keep, make sure you continually find new ways to challenge them. Give them tasks that are outside their usual duties that require them to use skills they don’t normally need in the performance of their current position. Ask them to take on new projects and work on teams that will help the company to progress. You may find an employee who suddenly looks forward to coming to work each day to see what new challenges they can take on and feel pride in their new found abilities!

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, May 16, 2016

You Shouldn’t ‘Sell’ Packaging Machinery

The term ‘selling’ pertaining to packaging machinery is a misnomer. A production company does not need to be ‘sold’ packaging machinery. What they need is a solution to a production line requirement. If you are manufacturing packaging machinery, your sales personnel need to be consultants, not salespersons. You need to give them comprehensive training on the needs and requirements for production lines.

In today’s busy work environment, production line managers don’t have the time to meet with someone who wants to ‘sell’ them a product. All they truly have time for is someone who can help them improve their production processes with recommendations and solutions. Train your sales personnel to know the ins and outs of a production line, to be able to recognize areas of potential improvements. Even if those improvements do not include an item your company manufactures. Your customers will be grateful for the recommendations and your sales personnel will be the first one they call when they need additional help. Your salesperson/consultant will also be welcomed to come in just for a ‘visit’ even if the customer is not in immediate need of assistance.

So when looking to increase your sales dept., look to hire ‘consultants’ not ‘salespersons’.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Tuesday, May 10, 2016

Be That Employee That Every Company Wants To Hire

Do you ever wonder why some individuals are recruited by other companies? Sometimes it’s just because they are currently in a position for which it is hard to find qualified applicants. But many times it is because that employee has gained a good reputation in the industry. Your business reputation should be especially important to you. It is the key to your future. Take care to develop it and continually improve it.

How do you do that? There are many factors that combine to create your business reputation. These include your proficiency at your job (the skills and quality of your work), your people skills (friendliness, approachability, generosity of time and knowledge), and your dedication to the company you work for/job loyalty (not a job hopper, don’t speak ill of the company and/or employees). Your actions every day in these areas are continually being judged by others around you. Like it or not, those judgements will be communicated to others in and outside the company. Over your work life people you may not even know will hear about you. You always want what they hear to be positive.

Those positive impressions make you a more valuable employee. A company will work hard to keep the valuable employees. Career opportunities are more plentiful to those with a good or great work reputation. So if you care about your career and your work future, strive every day to improve your work reputation. You are the one who will benefit the most from being the employee that every company wants to hire!

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, May 2, 2016

So You Feel You Deserve a Raise?

Do you feel that you have worked above and beyond the requirements of your position and should receive a raise? Maybe you should. The best way to approach the subject is to first get the information regarding the requirements of the position as they were when you first hired on. Make a comprehensive list of exactly the tasks that were described to you when you accepted the position for the set pay amount. Now make a second list of all the tasks that you are currently doing successfully that were not on the first list.

In some cases you may not have taken on new tasks, but have streamlined the original tasks. Maybe you have learned how to accomplish more in less time, thus saving the company money. Maybe the tasks are the same, but the work load has increased and you have managed to keep up with the increased workload. Make sure to include this information on your second list.

Once you have this completed, you have created a ‘case’ for requesting a pay increase. You now have documentation that supports your request for a pay raise. Finally, remember that in life, sometimes timing is everything. Make sure you request a date and time for a meeting with your boss when all is relatively quiet. Don’t pick a day when you know there is so much going on that he or she won’t have enough time to review your request. Present the facts in a professional manner without emotion and respectfully request that your boss consider increasing your compensation to match the extra value you have brought to the company. Remember, a company has to justify the money it spends. If you have not brought increased value to your position, then there is no justification to increase your pay. Good luck!

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 25, 2016

Inspecting & Rejecting Made Simple

The process of inspecting and rejecting product on a production line need not be complicated. New England Machinery (NEM) has several different solutions. The company can offer a small stand-alone inspection rejection station that can be pushed up to a production line conveyor and moved somewhere else at any time. They can also permanently attach it to an existing line where needed.

NEM offers various inspection methods as well as different means of rejection. There is no ‘one size fits all’ in the world of manufacturing. Every production line is different, every product and package is different, so the methodologies used to inspect and reject must be different.

If you are looking for a company with the expertise, skill and product offering to handle your inspection/rejection needs to your specific requirements, call New England Machinery first.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 18, 2016

How Do You Promote Your Company?

How do you promote the company you work for? How do you get their message across to potential customers? The answer to this question will vary according to the product and/or service you sell and the type of customers you supply. In the packaging machinery industry we are selling B2B. However, if you sell to all types of production plants, you may be dealing with individuals whose background and position vary greatly. Our company sells to all the Fortune 100 companies as well as the small startups. So the person who will be purchasing our equipment may differ from the actual owner of the startup, to a production manager, plant manager, engineering manager, purchasing manager, or maintenance manager. Each of these individuals may use a different method to source the machinery they need.

Keep in mind the persons you deal with and the sources they use to spec machinery. In our case, we need to use many different forms of marketing to reach all the potential customers. We make sure that our marketing mix includes a lot of variety such as print advertising, trade shows, website, social media, cold calls, direct mailers, referrals, etc. If you deal with the general public and/or a young audience, you will need to have a heavy social media presence in the mix. So keep in mind your target audience when planning your promotional initiatives.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 11, 2016

NEM Exhibits at ExpoPack Mexico 2016!

This year the Expo Pack Mexico 2016 show will be held in a new venue. It will be located for the first time at the new Expo Bancomer Santa Fe in Mexico City. New England Machinery (NEM) is pleased to be a part of that show. NEM will be located in booth #1618. We are bringing our most popular unscrambler model, the NEHCP-48.

The NEHCP-48 has a small, compact footprint for an unscrambler, but does a great job at sorting and standing containers on the production line at the fastest speeds in the industry. It offers a totally enclosed system that protects the product from airborne contamination. Equipped with a fully integrated hopper elevator, the NEHCP-48 can include an optional ionized air rinser.

To see this machine in action, make sure to stop by our booth #1618 at this year’s show!

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.