Wednesday, April 23, 2014

A Day For Saying ‘Thank You’

Today is officially ‘Professional Administrative Assistant’s Day’. Originally started out as ‘Secretaries Day’ back when offices actually had secretaries, the title has changed to be more in line with current office titles. The position has evolved as technology changed the way we do business, but the underlying tasks are still very much the same. The Professional Administrative Assistant is the one person in the office that makes sure everything run smoothly. She or he answers the phones, makes appointments, reminds everyone when to be where, makes travel arrangements, answers countless inquiries a day, knows where everything is at in the office, orders office supplies, changes the toner in the copier, greets visitors, creates spreadsheets, enters data, keeps the filing system straight, and anything else that needs to be done to coordinate the functions of the business. It’s no wonder we have a day designated to say ‘thank you’ to these individuals.

I suggest you don’t stop at thanking the Administrative Assistant. Thank everyone who assists you in any way to get your job done. Is there a graphics designer, research assistant, or IT professional who regularly helps you? Say thank you to everyone, it will let them know you appreciate their efforts even if you don’t always take the time to say so. Want to make their day extra special? Bring in a box of donuts, cupcakes, or candy to share with your co-workers. Pick up a packet of fancy pens and hand them out or gift cards to coffee shops or fast food restaurants. It needn’t be expensive, it’s that you remembered to do it that counts.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 21, 2014

Ethics and Values in Business

Most companies claim to practice strong ethics and values in their business dealings, but do they really practice what they preach? When working with a customer that is totally dependent upon your company’s knowledge base and expertise, do you sell them only what they really need, or do you sell them as much as you can? It is easy to get carried away in recommending your products and start up-selling the higher margin add-ons, but if the customer doesn’t really need them, you are doing them a disservice and not really practicing good ethics.

In the long run, the companies that hold to their ethics and sell only what the customer truly needs, will find they have a strong, loyal and growing customer base. It doesn’t take a company long to figure out when they were sold a product or service that is truly not necessary to meet their needs. These customers will think twice before coming back for a second sale.

I’m proud to work for a company that lives the ethics we preach. I’ve often heard management ask a salesperson the question, “What is the best solution for this customer? Don’t over-sell them something they don’t need.” I guess that is why we have a strong customer base that repeatedly purchases from us for the past forty years.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Wednesday, April 16, 2014

NEM Solves A Customer’s Container Lidding Challenge

A customer came to New England Machinery with a challenge. They needed to lid paper stock (cardboard) containers. These non-rigid containers needed to be lidded at 120 containers per minute with the lids applied gently enough not to damage the cardboard rims, yet securely enough to keep the food product inside fresh. They also had five different sizes of containers. NEM built them a model NESOL, Snap On Lidder. It handled all five sizes of containers, gave them the speed they required, and most importantly, applied the lids precisely, gently, and securely.

New England Machinery is known for its strong engineering background. We are often asked to solve production line challenges that other packaging machinery manufacturer’s turn away. While we don’t’ profess to ‘do it all’, if it is within our core competencies, we will do our best to make it happen.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 14, 2014

NEM At Interpack, Dusseldorf, Germany

New England Machinery (NEM) will be exhibiting at the Interpack 2014 show in Dusseldorf, Germany. The show starts on May 8 and runs through May 14. NEM plans to display their monoblock unscrambler/secondary orienter at the show. The display will include NEM’s famous ‘flying yellow bottles’ which has been a fan favorite at shows for many years.

The NELPSO unscrambler/orienter feeds bulk containers, unscrambles them and secondary orients, all within the same machine frame. This saves valuable floorspace, time and money for production facilities. To see this machine in action, visit NEM at the Interpack Show in Hall 12 booth #12D52.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Monday, April 7, 2014

NEM Introduces Line Inspection Rejection System

New England Machinery recently introduced its latest model the NELIR, inline inspection rejection system. This system will automatically identify and eliminate containers on a production line that can cause jams or problems. The NELIR can detect down bottles, upside down bottles or misaligned bottles. Once detected the errant bottles are rejected using an air blower, diverter arm, or pusher cylinder to a table, collection bin or transferred to an existing removal system.

The unit is modular and self-contained. It can be easily mounted to a conveyor or, with an optional free-standing frame, it can slide up to an existing conveyor. Depending on the inspection requirements, the NELIR can use photo eyes, proximity switches, limit switches or a vision system. It can keep up with the production line speed and is adjustable for different line speeds up to 450 cpm (depending on container size and inspection requirements).

The benefit of the NELIR is the flexibility it provides to be able to immediately mount it anywhere on the line where potential problems can occur and/or move it around the production plant accordingly.

For more information on this or any other New England Machinery product, give them a call at (941) 755-5550.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Tuesday, April 1, 2014

Packaging Machinery Decision Making Research

A recent survey conducted by Packaging World magazine/Summit Media Group gives insight into the buying cycle and processes used by those needing packaging machinery. The survey brought light onto the timeline of when the buyers do their research (early, sometimes even before the need arises). It also noted where the buyers look for information.

Two-thirds of packaging machinery buyers research machinery on the internet. In the early stages of looking at machinery (often before it is even determined as a need), the buyers are looking at magazines, going to trade shows, reading trade media and newsletters, conferring with peers, and browsing the internet. In the later stage, when they know there truly is a project, their focus narrows to peer consultation, supplier websites, search engines, sales persons and trade shows.

It is imperative for the successful supplier to ‘be where your customer is looking’. Educate your potential customers about you and your products and services so that when the time comes for them to need your products, they know exactly where to look.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

Wednesday, March 26, 2014

Packaging Machinery Buyers Decision Making Timeline

I recently attended a seminar hosted by Packaging World magazine. They had completed a comprehensive study of over 500 packaging machinery buyers and 200 suppliers. The seminar covered numerous topics pertaining to the packaging machinery buying cycle. Perhaps the most interesting statistics they discussed examined how and when packaging machinery buyers learn about the products they need.

Most projects that require the purchase of packaging machinery are vetted long before the Purchase Order is written. Forty-six percent of buyers look at machinery when there is not even a project. When there is a new project starting to shape-up, seventy-three percent of buyers actively look for information about it. This is still in the infancy stages of the project, long before there is funding available. The survey went on to uncover that by the time the project is actually funded, close to 80% already knew who they would choose as their supplier.

Not surprisingly it is up to the suppliers to make sure their product is kept front and center in the mind of potential purchasers. How is that best accomplished? Read my next blog.

For more information on the Packaging World survey, contact Healthcare Packaging Summit Media Group, Inc. at (312) 222-1010.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.