The statistics are truly astonishing. There will be over 362.7 million mobile media devices sold worldwide in 2010. This is a 96.8% increase over 2009 sales. Handheld mobile media devices such as the Blackberry, IPhone, and Droid are outselling all other phone types at an amazing rate. With this new technology comes new challenges and opportunities for businesses.
There are already a number of companies offering to create a reformatted version of your website to be more ‘mobile friendly’. The ‘mobile friendly’ formatting allows mobile media users to see the most important points on the website and scroll down to read without having to move the screen back and forth or enlarge the font to read the text. Having purchased one of these devices myself, I must say I am hooked on it and a re-formatted website is a lot easier to read.
I advise all companies offer a reformatted version of their website for hand-held devices. It is the wave of the future and will allow your customers to access your information 24/7 in a format that saves them time. Don’t let your competitors get there first.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at http://www.neminc.com/.
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