It’s the Follow Through That Counts

Although I’m not a golfer, I’ve heard it said that it’s the follow through on your golf swing that makes a big difference in where your ball ultimately lands. If you immediately stop swinging when you hit the ball, it will fall short. The same is true for most things we endeavor to undertake. In business I see it a lot with meeting new people or attending a seminar filled with new information.

Our company just recently spent an enormous amount of time, energy and money to attend the Pack Expo International 2012 trade show. We were fortunate that all the pre-show hard work and marketing paid off in bringing in a great number of leads. Now, though, is where the follow through will make the difference in the real success of the show. Our team needs to re-contact every visitor (usually several times) to determine what and/or how we can help them improve (or start up) their packaging lines. If we fail to follow through, we have wasted a valuable opportunity and we will fall short.

The same goes for attending a seminar. When you go back to work after the seminar, if you put away all the material without attempting to implement something new you learned, you have fallen short. If you meet someone new at a networking event who has the potential to assist you in your work/business, make sure to contact them after the meeting. If not you may be missing the chance to work with another company in expanding yourself and your company. Don’t stop short, follow through.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.