The US Dept. of Commerce is tasked with assisting US companies to expand their sales into foreign markets. They offer a number of services that help small businesses to research and understand markets in countries all over the world.
Their services include researching the market in a chosen country to determine if a particular product line is a ‘good fit’ for that country and if there are enough potential clients. They also assist in finding potential sales representatives, distributors, and/or partners.
One of the other services they offer is to periodically plan Trade Missions to various countries. These allow representatives of a US company to travel accompanied by other US firms and select politicians, to a foreign country for the purpose of opening up new business opportunities. Our company has participated in several of these Trade Missions over the years. They have been a great experience and opened doors that would have been more difficult without the introduction supplied by the Trade Mission. I recommend contacting your local Department of Commerce to see how they can assist you in expanding to new foreign markets.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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