Today’s workforce is quite diverse. There are the baby
boomers who still feel more comfortable reading information in printed format;
the X-Generation workers who like to surf the internet; and the Millennium
generation who look at tweets, e-mails and fast news sources. So how do you get
information about your company and products in front of all the individuals who
need to see it? You need to diversify your marketing efforts.
Our company utilizes various forms of marketing to educate
our existing and potential customers about our products and new technologies.
We send out a direct mail newsletter several times a year, we post a copy of
the newsletter on our website, we update our website at least once a week
(sometimes more often), we send out postcards several times a year, we purchase
display ads, we have a Facebook page, we attend trade shows, we write
informative white papers that we distribute via our website, we send out press
releases, we offer an open house every winter (in sunny Florida), we send out
e-mails to our customers with new information, and, of course, we blog.
If you want to get in front our your customers in today’s
market, you need to utilize all the resources that are available. It’s no
longer enough to place a print ad in a trade magazine and wait for the leads to
come in. You need to be more proactive in getting your word out in all the
available forums.
The author, Marge Bonura, is the
Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is
a leading packaging machinery manufacturer of bottle unscramblers, cappers,
orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders,
hopper elevators and much more. The company has been in business since 1974
selling to the food, beverage, pharmaceutical, personal care, chemical,
household products, automotive and other industries. For more information on
NEM, visit their website at www.neminc.com.