Wednesday, July 31, 2013

Communicate With All Your Customers

Today’s workforce is quite diverse. There are the baby boomers who still feel more comfortable reading information in printed format; the X-Generation workers who like to surf the internet; and the Millennium generation who look at tweets, e-mails and fast news sources. So how do you get information about your company and products in front of all the individuals who need to see it? You need to diversify your marketing efforts.

Our company utilizes various forms of marketing to educate our existing and potential customers about our products and new technologies. We send out a direct mail newsletter several times a year, we post a copy of the newsletter on our website, we update our website at least once a week (sometimes more often), we send out postcards several times a year, we purchase display ads, we have a Facebook page, we attend trade shows, we write informative white papers that we distribute via our website, we send out press releases, we offer an open house every winter (in sunny Florida), we send out e-mails to our customers with new information, and, of course, we blog.

If you want to get in front our your customers in today’s market, you need to utilize all the resources that are available. It’s no longer enough to place a print ad in a trade magazine and wait for the leads to come in. You need to be more proactive in getting your word out in all the available forums.


The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

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