How do you keep up with changes in your industry? You may think you know it well and speak with others in the industry on a regular basis, so you are sure that your knowledge is up to date. Other than speak with individuals in the industry, what do you do to keep yourself educated? Do you regularly read industry periodicals? If so, how many? One is not enough. I would recommend at least three different industry magazines be viewed cover to cover every month. Do you spend a few hours per month browsing the internet using your industry’s key words? Again, you will find additional information about things you might not have heard about otherwise.
Don’t forget to visit at least one industry trade show per year. Even if you don’t exhibit at it, make sure to walk it to see what’s new. Finally, sign up for a seminar or course each year to refresh yourself with what you do. You may be surprised to learn that there are newer and easier ways to accomplish what you have been doing the same way for many years.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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