Does your company meet to discuss your trade shows after they are over? If not, you are missing a valuable opportunity to improve your performance. We convene a post-show meeting after every show. All employees who were in attendance at the show are invited to the meeting and each person is asked to share their thoughts and ideas on what we did right, but more importantly, on what we did wrong or could improve on. The meetings are not meant to critique any individual or department, they are meant to illicit new ideas on how we can do it better next time.
The meetings have proven to be invaluable to our company. We have taken the ideas and suggestions and used them to make our show exhibit better every year as well as improve on the quantity and quality of our leads. Don’t assume you are doing everything right or to the best of your abilities. You’ll be surprised at some of the new techniques or display changes that are uncovered in these meetings.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Monday, October 26, 2015
Tuesday, October 20, 2015
A Versatile Inspection System
New England Machinery has a machine that is used on production lines that can save production companies from serious production problems. The machine is an in-line inspection/rejection system. We call it our NEMIRS (New England Machinery Inspection Rejection System.
This stand-alone system can be placed right up to a customer’s production line, moved from line to line, or mounted directly to the customer’s conveyor. It can inspect for down bottles, skewed caps, missing caps, missing foil liners, missing or miss-aligned labels, miss-oriented bottles, and more. Depending upon the inspection requirements, it can utilize simple photo eyes, proximity switches, limit switches, UPC scanners, color sensors, or a vision system. The containers can be rejected using an air blow off, diverter arm, or pusher cylinder. The rejects can be sent to a table, collected in a bin, or transferred to a parallel conveyor.
Don’t chance allowing a ‘reject’ to slip through your production line, causing contamination of a whole shipment. Look into an inspection system that can catch the anomalies before they become a catastrophe.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
This stand-alone system can be placed right up to a customer’s production line, moved from line to line, or mounted directly to the customer’s conveyor. It can inspect for down bottles, skewed caps, missing caps, missing foil liners, missing or miss-aligned labels, miss-oriented bottles, and more. Depending upon the inspection requirements, it can utilize simple photo eyes, proximity switches, limit switches, UPC scanners, color sensors, or a vision system. The containers can be rejected using an air blow off, diverter arm, or pusher cylinder. The rejects can be sent to a table, collected in a bin, or transferred to a parallel conveyor.
Don’t chance allowing a ‘reject’ to slip through your production line, causing contamination of a whole shipment. Look into an inspection system that can catch the anomalies before they become a catastrophe.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Monday, October 12, 2015
Post Trade Show Actions
Our company returned to the office after a trade show last week. Now is when the real action takes place. As much work as we did to prepare for the show, there is just as much work in correctly following up after the show.
The first thing we did as soon as the individual left our booth was send them a ‘thank you’ for stopping by e-mail. This would have been received by them within hours of leaving our booth. Once we returned to the office our sales dept. jumped right in and contacted everyone who came to see us. If they could not reach them by phone, they were sent an e-mail. Once we were able to connect with them, we set up a date and time to meet with them in person at their place of business.
The whole point of attending a trade show is to find opportunities to promote and sell your products. If you don’t follow through and follow up on the leads you received, you may as well not spend your money exhibiting at shows. Make sure you do everything you possibly can to re-connect with the people who stopped by your trade show exhibit.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
The first thing we did as soon as the individual left our booth was send them a ‘thank you’ for stopping by e-mail. This would have been received by them within hours of leaving our booth. Once we returned to the office our sales dept. jumped right in and contacted everyone who came to see us. If they could not reach them by phone, they were sent an e-mail. Once we were able to connect with them, we set up a date and time to meet with them in person at their place of business.
The whole point of attending a trade show is to find opportunities to promote and sell your products. If you don’t follow through and follow up on the leads you received, you may as well not spend your money exhibiting at shows. Make sure you do everything you possibly can to re-connect with the people who stopped by your trade show exhibit.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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