Does your company meet to discuss your trade shows after they are over? If not, you are missing a valuable opportunity to improve your performance. We convene a post-show meeting after every show. All employees who were in attendance at the show are invited to the meeting and each person is asked to share their thoughts and ideas on what we did right, but more importantly, on what we did wrong or could improve on. The meetings are not meant to critique any individual or department, they are meant to illicit new ideas on how we can do it better next time.
The meetings have proven to be invaluable to our company. We have taken the ideas and suggestions and used them to make our show exhibit better every year as well as improve on the quantity and quality of our leads. Don’t assume you are doing everything right or to the best of your abilities. You’ll be surprised at some of the new techniques or display changes that are uncovered in these meetings.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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