How Do Your Customers Love You?

Elizabeth Barrett Browning’s famous sonnet begins “How do I love thee? Let me count the ways.” With Valentine’s Day upon us, it comes as a good time to ask how do your customers love you? Do they rave about your products, service, attentiveness? Can you give examples of how they have communicated their love of your company?

Well here are ‘the ways’, let’s count them: 1. If you are doing your job right, your customers should be writing to you about what they like and how happy they are with your company and/or products and services. 2. They should be willing to be used as a reference for your company. 3. They should be giving you names of other companies that could benefit from your products and/or services. And, finally, 5. They should be talking about your company in a positive manner to everyone and anyone who will listen. These are ‘the ways’ that your customers can tell you how they love you.

If you aren’t ‘feeling the love’ from your customers it is time to up your game and turn your customers into your best sales team. If you can’t count at least the above five ways that your customers show you how much they love you, you need to re-commit to your customer satisfaction relationship.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.