To those who plan to visit the upcoming Pack Expo International and Pharma Expo to be held at McCormick Place in Chicago November 2 – 5 this year, I am asking if you have a plan in place? As a visitor you may think this is a strange question. In reality it’s really an important one. Most attendees are there for a reason. They are going to the show in the hopes of finding new technology or an answer to a need at their production plant. But if they arrive at the show without pre-planning their visit, they may be wasting valuable time and resources.
If you seriously need to learn about new technologies and machinery, do a little research prior to leaving for the show. Use the internet or packaging machinery magazines, to find out who will be there and what machines and new technologies they will be exhibiting. Then find their booth number and make a notation of it. Once you have a list of everyone who advertised to have what you want to see, plot out your walking strategy to make sure you can stop by those important booths. It is easy to become distracted at shows and spend a lot of time looking at something that is interesting, but isn’t the reason you are there. Make your trip to the show pay off with the results you need and your management expects.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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