My last blog suggested to trade show visitors that they should have a pre-show plan on what booths they want to visit and prepare a walking schedule in advance. Well, what about a post-show plan? What do you do with all the information you have when you return. You might want to take some time to write up a synopsis of each booth of interest you visited and what you learned at that booth. Try to do this as soon as you can upon returning to work after the show. A few weeks later and you won’t remember as much.
You will be grateful later on that you have the written reference material to remind you of what companies you visited and what they had to offer that was of interest to you. You can put it in a 3-ring binder and add pocket pages to hold the flyers and printed material you picked up at the show. Don’t wait for the exhibitors to contact you if you are in need of information in a hurry for an upcoming project. They may have hundreds of visitors to contact and may not get to you right away. Get the most out of your visit to the trade show by planning ahead and following up on your return.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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