Monday, July 23, 2012

Bring in New Ideas – New Life

We recently had our in-house graphic artist/videographer/web designer leave for a 3-week vacation. As we needed some of these services while he was gone, we hired an outside vendor to assist us in his absence. We wound up getting more than we bargained for. What he brought to the table was a fresh perspective and new ideas.

It is so easy for all of us to do our jobs ‘the way we’ve always done them’. Even if we are doing our absolute best to do it right, it doesn’t mean we aren’t missing something that a new viewpoint can bring to it. This is one of the reasons we enjoy hiring new people who are not necessarily from our industry. They tend to see everything just a little differently. Don’t be quick to squash their ideas and enthusiasm because ‘this is the way we’ve always done it.’ Take the time to consider what they have to offer. Like the saying, “If nothing changes, nothing changes”, we can’t get better without change, and change requires new ideas.

If you want to bring some new ideas to your position, consider bringing in some consultants who do what you do and ask them for their suggestions on what else you might do to improve your company’s performance. Your company may even consider hiring them for one or two projects if their ideas are really great.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at http://www.neminc.com/.

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