I am noticing them everywhere I look nowadays. QR (Quick Read) codes. They are the ‘funky’ looking little squares that have tiny black blocks in them looking like a strange crossword puzzle. If you have a smart phone, you can download a free ‘QR’Code reader app that will allow your phone to scan the code. It will then take you to a site that might be a video to watch, a free offer for something, a coupon you can use, a company’s website or any number of different things.
We have come up with some great uses for this little code for the packaging machinery industry. We realized that if we put it on the packaging machines we build and sell, such as a bottle unscrambler, the QR code can direct the individual who scans it to a user manual for that model unscrambler. Another great idea is to put different codes on each salesperson’s business card. The scan will open up a video of the salesperson introducing himself or herself and giving a brief description of who they are and what they sell. We put them on our flyers to direct the user to a video of the packaging machine in action.
What ideas do you have on how to make the most of this new technology? What other innovative ways can we use QR codes to communicate with others?
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at http://www.neminc.com/.
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