Partnering Helps Build Business

When our company exhibits at a trade show we like to show our machinery in action similar to the way it will be running in the packaging production plants. In order to do so we need assistance from other companies. New England Machinery has been very fortunate to have worked with some great companies that are willing to help us promote our products, while getting additional exposure for their own.

For example, Shell Oil Company has generously donated their yellow Pennzoil containers every year so that we can use them to demonstrate our unscrambler and secondary orienter. Over the years our booth at the shows became so famous for the yellow bottles that we actually bought matching yellow shirts for our staff to wear. At past shows Enercon has allowed us to use their induction sealer machine so that we can demonstrate how our retorquer retightens caps loosened after induction sealing.

This year for the Pack Expo International 2012 show in Chicago along with Shell Oil Company’s Pennzoil containers, we are also fortunate to be receiving pharmaceutical bottles from SKS. This will allow us to demonstrate a pharmaceutical line that starts with an unscrambler, shows our capper capabilities and inspection/rejection system. We will also be showing how we can assist in starting the Track and Trace serialization coding on virgin containers entering the production line. Come visit our booth #S-1442 to see the other great companies that have partnered with us to put on a really exciting show!

Through the generosity of these companies New England Machinery can highlight our equipment in a realistic setting and demonstrate the fine products of our partner companies as well - increasing exposure and building business for us all.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.