When planning your trade show exhibit you most likely consider the items you will take to display. This may include backdrop, flooring, display items such as shelves, counters, tables and chairs. You may also be bringing samples of your products to demonstrate and/or show off to potential customers. You will include marketing material such as flyers and handouts. But what else are you including in your planning?
The most obvious other planning will include utilities, i.e. lighting and computer hookups. You will plan on who will set up the booth, who will be working the booth the days the show is open, and who will be taking it back down and packing it up. You may also be considering purchasing items to ‘give away’ as promotional products to help keep your company’s name in front of your customers after they have returned back home from the show. You will also have planned pre-show advertising to announce to your potential customers that you will be there.
But what else can you plan to make a difference at the show? How about pulling your team together with matching shirts? It makes it very easy for your booth visitors to recognize your booth personnel versus other visitors when your personnel are all wearing the same shirt with your company logo on it. It is a nice added touch that makes your booth look more professional and team focused.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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