I am currently working on New England Machinery’s semi-annual newsletter. It is one of my favorite tasks. The newsletter allows us to keep our customers up to date on everything new at NEM. As our company is in a growth mode, there are always new topics to report and review. The hardest part of writing the newsletter is trying to fit in everything we want to share.
We print the newsletter and mail it out to our customers. We also place a copy on our website. In an age of instant messaging, tweets, facebook postings and such, it is still fun to receive something delivered via regular mail. Our customers enjoy it and let us know when they move so we can continue to send it to them at their new address.
I highly recommend an attractive, informational newsletter continue to be a part of all marketing plans. In our fast-paced business environment, we are often quick to delete e-mails that we don’t want to take the time to read, but we will give a piece of mail a few more seconds review before tossing. That few extra seconds can be just enough to catch their attention and get them interested enough to read through the newsletter.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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