How Do You Keep It Fresh?

It is important to keep your company image fresh and updated. If your image never changes, it gives the impression that the company is ‘stuck in time’ and not current with the latest technology. This is especially important for an engineering and design company. If you want your customers to recognize you as being a high tech leader, you must project that image in everything you do.

So, how do you keep your image updated? First you look to see what is ‘hot’ in other areas, such as art, fashion, architecture and entertainment. Color and design are perhaps two of the most important elements you should note. For example, in the sixties everyone was using ‘harvest moon’ yellow and ‘avocado’ green in art, design, architecture, clothing, etc. See what colors are making the news now. Also, look for design elements in architecture and furnishings. At this point you are probably wondering how this will help your company. It’s simple, take those colors and use them in your marketing material (flyers, print ads, newsletters). Use the same colors and designs to update your website, Facebook and any other online accounts you have.

Next, take the architecture and furnishings designs and use them in your trade show booth design. Your trade show booth needs to be updated at least once every five years. Some of the changes need not be expensive, but the money will be well spent if it gives your potential customers the impression that you are up on the latest looks, colors and designs. Keeping it fresh is not hard it just takes a little time and observation.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.