One of the unique abilities of the company I work for is that we don’t just build identical ‘widgets’. Although we have a large and diverse product line, we also possess the ability to custom design solutions to packaging line challenges.
Our energetic sales force works hard to visit as many of our customers and potential customers as they possibly can. Twice a week we hold a ‘projects review’ meeting in which our sales force presents the packaging line challenges they have uncovered to our engineers and machine builders.
The meetings are lively and extremely informative. We discuss each project individually and determine the best method to resolve the customer’s issues. This is a great way to run a packaging machinery manufacturing business. We are not just selling customers our bottle unscramblers, cappers, etc., we are partnering with them to build resolutions to their specific problems.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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