There are dozens of companies that manufacture bottle unscramblers. They compete in a world-wide market. Most of the machines they sell are good products. Obviously, some are of better quality than others. New England Machinery (NEM), however, has a vast competitive edge in the bottle unscrambler market. NEM was started by packaging engineers who worked on production lines over 40 years ago. They worked with the unscramblers on a daily basis and knew that the available machines at that time were not the best way to get the job done.
After designing and selling their first unscrambler to Schering-Plough pharmaceuticals, these engineers immediately went back to the drawing board to design and re-define bottle unscramblers. Nearly forty years later, they are still at it. Unlike their competitors who offer only 2-3 different models, NEM offers over a dozen different model bottle unscramblers each one uniquely designed for different production requirements.
If you want the exactly right bottle unscrambler for your production line, don’t settle for one that ‘should do the job’, insist on buying the one designed to do the job. Buy an NEM bottle unscrambler.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Thursday, May 30, 2013
Thursday, May 23, 2013
The Power of Being Positive
Have you ever wondered why some people are luckier than others? Well, guess what, it isn’t luck, it’s a combination of determination, positive thinking, and hard work. We create our own luck. I know about an individual who was working as a temp in a nearby company. She was over qualified for the position, but since the previous company she worked for had shut down with no notice, she was grateful to get the work. Although the work was so easy for her she could have ‘slacked off’, she did not. She gave 110% every minute of every day. After being there for 3 months she was offered a prized position at the company, which she readily accepted. When others heard that ‘the new girl’ had gotten the great job before it was even announced that it was open, they felt that she was ‘lucky’.
It wasn’t luck that won her the position, it was her skills, knowledge, experience and most importantly, her hard work and determination to always do her best that got her the great job.
If you want to improve or change your situation in life, don’t wait for ‘luck’ to intervene, it won’t ever happen. Make your own luck. Take inventory of your situation and decide what you need to do or have to make it better. Then set a course of action to achieve or acquire those things (education, skills, etc.). Expect a roadblock or two to show up along the way. Don’t give up. Chart a new course around the obstacle. Ask others for advice on how to get there. Your attitude will determine whether you get there or not. It isn’t luck.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
It wasn’t luck that won her the position, it was her skills, knowledge, experience and most importantly, her hard work and determination to always do her best that got her the great job.
If you want to improve or change your situation in life, don’t wait for ‘luck’ to intervene, it won’t ever happen. Make your own luck. Take inventory of your situation and decide what you need to do or have to make it better. Then set a course of action to achieve or acquire those things (education, skills, etc.). Expect a roadblock or two to show up along the way. Don’t give up. Chart a new course around the obstacle. Ask others for advice on how to get there. Your attitude will determine whether you get there or not. It isn’t luck.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Monday, May 20, 2013
Persistence Pays Off in Sales
It is not always the smartest or most convincing salesperson who wins the sale, sometimes it’s the one with the most persistence. Another way of looking at it is to consider it continual reinforcement. In a busy work environment, we don’t always have the time to meet with our vendors. When we do need to meet with them, too often it is an immediate need. So which salesperson is it that you will call? The one who continually reminds you that he/she is there for you.
The continual visits, phone calls and/or e-mails allow the salesperson to gently remind their customers that they are there and actively engaged in the business of selling. I may not always have the time to take their calls or stop what I’m working on to visit with them, but when I do need something from one of my vendors, I call the ones who try to stay in touch on a regular basis. The ones that only contact me once a year or less leave me feeling less important than their other customers (which maybe I am, but I want a vendor who feels I’m important to them).
So, if you want to be successful in selling packaging machinery, you need to touch base with your customers and potential customers on a regular basis. Remember, they may not need you today, but you want them thinking of you tomorrow when the next big project comes up.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
The continual visits, phone calls and/or e-mails allow the salesperson to gently remind their customers that they are there and actively engaged in the business of selling. I may not always have the time to take their calls or stop what I’m working on to visit with them, but when I do need something from one of my vendors, I call the ones who try to stay in touch on a regular basis. The ones that only contact me once a year or less leave me feeling less important than their other customers (which maybe I am, but I want a vendor who feels I’m important to them).
So, if you want to be successful in selling packaging machinery, you need to touch base with your customers and potential customers on a regular basis. Remember, they may not need you today, but you want them thinking of you tomorrow when the next big project comes up.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Wednesday, May 15, 2013
What Does a Bottle Orienter Do?
It is quite fascinating to visit a production plant and see the products that seem to magically appear on store shelves actually come to life. The unscrambler usually starts the line feeding the containers in single file onto the conveyor to make their way to the filler, labeler, case packer, truck and eventually the store. But what happens if the container has to be placed on the conveyor with the same side facing out each time?
There are many situations where the unscrambler simply stands the container on the conveyor without heed to orientation. When this occurs and makes a difference due to filling or labeling requirements, the production line needs a bottle orienter. There are many different methods of properly orienting a container on a production line.
Orienters are often called ‘secondary orienters’. This is because the act of the unscrambler standing the container up on the conveyor is considered primary orienting. It is orienting the bottle with the opening on top and the closed end placed on the conveyor. The orienter (or secondary orienter) then turns any containers that are not aligned in the proper position. This could be turning bottles necessary to align an off-set neck to be all in the same direction. It could be turning bottles to allow the bottle handles to all face the same direction. Or, in the case of display packaging, it might be required to turn a certain number of bottles in one direction and the equal number of the next set of bottles in the other direction so that the case packer can place them in a carton in a specific way.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
There are many situations where the unscrambler simply stands the container on the conveyor without heed to orientation. When this occurs and makes a difference due to filling or labeling requirements, the production line needs a bottle orienter. There are many different methods of properly orienting a container on a production line.
Orienters are often called ‘secondary orienters’. This is because the act of the unscrambler standing the container up on the conveyor is considered primary orienting. It is orienting the bottle with the opening on top and the closed end placed on the conveyor. The orienter (or secondary orienter) then turns any containers that are not aligned in the proper position. This could be turning bottles necessary to align an off-set neck to be all in the same direction. It could be turning bottles to allow the bottle handles to all face the same direction. Or, in the case of display packaging, it might be required to turn a certain number of bottles in one direction and the equal number of the next set of bottles in the other direction so that the case packer can place them in a carton in a specific way.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Monday, May 13, 2013
Bottle Unscramblers, Cappers, Orienters, Lidders and Much More
I’ve spent some time recently interviewing applicants. One of the first questions we ask them is what do they know about us. It shows us if they have ‘done their homework’ in preparing for the job interview. Most of them are surprised to discover that our company has such a broad range of products. We have always been known to have the best bottle unscramblers, but in researching our company they discover all the other great products we manufacture and sell.
One of our competitive advantages is that our sales personnel can walk into a production plant and assist the company in filling a wide range of packaging machinery needs. Our long list of products covers numerous industries as well. With almost forty years of packaging machinery design experience, New England Machinery is well known for our creative, innovative, and cost saving equipment. We didn’t invent packaging machinery, but we have perfected it.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
One of our competitive advantages is that our sales personnel can walk into a production plant and assist the company in filling a wide range of packaging machinery needs. Our long list of products covers numerous industries as well. With almost forty years of packaging machinery design experience, New England Machinery is well known for our creative, innovative, and cost saving equipment. We didn’t invent packaging machinery, but we have perfected it.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Wednesday, May 8, 2013
Sell Your Customer Success
In the packaging machinery industry customers are spending anywhere from a few thousand dollars to a million dollars or more to purchase the right equipment to make their packaging line run the best it can. Many companies who make packaging machinery are interested only in selling their products. They want to convince every potential customer that their machine will ‘do the job’. But will it?
A good packaging machinery manufacturer will take the time to fully review the customer’s ultimate objective. They will evaluate all the options and determine what is truly in the customer’s best interest, even if it is not their machine. Sometimes, the project may be doable, but the timeframe is unrealistic. Taking on a project when you cannot meet the customer’s deadline is a recipe for failure.
All packaging machinery manufacturer’s truly want to help their customers get the equipment they need to run their lines. The good manufacturers will work closely with the production company and set a path for total success. On occasion that may require turning down a project for which the manufacturer cannot meet all the requirements. Make sure the company you deal with doesn’t take shortcuts or oversell their capabilities. If you are a machinery manufacturer, take care to give your customers the total solution so next time they need machinery, you’re the first company they call.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
A good packaging machinery manufacturer will take the time to fully review the customer’s ultimate objective. They will evaluate all the options and determine what is truly in the customer’s best interest, even if it is not their machine. Sometimes, the project may be doable, but the timeframe is unrealistic. Taking on a project when you cannot meet the customer’s deadline is a recipe for failure.
All packaging machinery manufacturer’s truly want to help their customers get the equipment they need to run their lines. The good manufacturers will work closely with the production company and set a path for total success. On occasion that may require turning down a project for which the manufacturer cannot meet all the requirements. Make sure the company you deal with doesn’t take shortcuts or oversell their capabilities. If you are a machinery manufacturer, take care to give your customers the total solution so next time they need machinery, you’re the first company they call.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Monday, May 6, 2013
“The Importance of Being Earnest” in Hiring
In the 1890’s Oscar Wilde wrote a play entitled “The Importance of Being Earnest” it was a farce about Victorian social mores. However, the title comes to mind when dealing with the process of interviewing and hiring personnel. In order for the process to be a total success, both the interviewer and interviewee need to be earnest about themselves and their expectations.
I’ve known potential candidates that present themselves in an unrealistic light in an effort to get hired. I’ve also heard interviewers paint a brighter picture of the open position in order to entice the candidate. These actions are a disservice to all.
Candidates need to present themselves in the best possible manner, but don’t oversell what you can’t deliver. If the company is looking for someone to do heavy data input, be realistic about your speed and accuracy in typing. You don’t want to win the job and then disappoint the company. Also, think about the work that you will be doing, the actual tasks involved in the position. Is this what you really want to spend your day doing? If not, be polite and explain that you don’t think this is the right fit for you. The company will appreciate your honesty and may call you back for a position that better fits you at a later time.
Interviewers need to be honest in describing the company, position, required tasks and, most importantly, the corporate culture. If the environment is fast-paced, let the candidate know. They may prefer a slower pace environment. If the job requires 90% customer contact, let them know. They may prefer little customer contact.
Although it is important to fill critical positions quickly, it is more important to fill them correctly. Too much time and energy is spent in the interviewing, hiring, and training process to find out they were not the right fit and you need to start all over again.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
I’ve known potential candidates that present themselves in an unrealistic light in an effort to get hired. I’ve also heard interviewers paint a brighter picture of the open position in order to entice the candidate. These actions are a disservice to all.
Candidates need to present themselves in the best possible manner, but don’t oversell what you can’t deliver. If the company is looking for someone to do heavy data input, be realistic about your speed and accuracy in typing. You don’t want to win the job and then disappoint the company. Also, think about the work that you will be doing, the actual tasks involved in the position. Is this what you really want to spend your day doing? If not, be polite and explain that you don’t think this is the right fit for you. The company will appreciate your honesty and may call you back for a position that better fits you at a later time.
Interviewers need to be honest in describing the company, position, required tasks and, most importantly, the corporate culture. If the environment is fast-paced, let the candidate know. They may prefer a slower pace environment. If the job requires 90% customer contact, let them know. They may prefer little customer contact.
Although it is important to fill critical positions quickly, it is more important to fill them correctly. Too much time and energy is spent in the interviewing, hiring, and training process to find out they were not the right fit and you need to start all over again.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Wednesday, May 1, 2013
Social Media for B2B Sales
Many people believe that business applications for social media are only for consumer sales. They overlook the importance of marketing for all businesses. Our company has started becoming more active in social media. We have had a website for many years, but only recently added a mobile app for our website. About ten years ago we started posting videos of our machinery on YouTube. Two years ago we started this blog. Last year we updated our Linked-In site. This year we added a Facebook page. When looked at individually, no one area (other than our website) has made a significant difference for our company. Collectively, though, it is another story.
Recently, we have had several individuals tell us that they are impressed with our use of the various forms of social media. It gives our company a more dimensional look. We can be viewed through different forums and viewpoints that in total give a clearer picture of what we are all about. To me it is like the difference in viewing a photograph in 2D versus 3D.
Get a 360 view of New England Machinery. Visit our website at www.neminc.com, our videos at www.youtube.com/user/packagingguru, stop by our Linked-In page and Facebook page. I’m not sure where you might see us next, but don’t be surprised, we are dedicated to letting everyone know what a great company we are and what great products we produce!
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Recently, we have had several individuals tell us that they are impressed with our use of the various forms of social media. It gives our company a more dimensional look. We can be viewed through different forums and viewpoints that in total give a clearer picture of what we are all about. To me it is like the difference in viewing a photograph in 2D versus 3D.
Get a 360 view of New England Machinery. Visit our website at www.neminc.com, our videos at www.youtube.com/user/packagingguru, stop by our Linked-In page and Facebook page. I’m not sure where you might see us next, but don’t be surprised, we are dedicated to letting everyone know what a great company we are and what great products we produce!
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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