Many people believe that business applications for social media are only for consumer sales. They overlook the importance of marketing for all businesses. Our company has started becoming more active in social media. We have had a website for many years, but only recently added a mobile app for our website. About ten years ago we started posting videos of our machinery on YouTube. Two years ago we started this blog. Last year we updated our Linked-In site. This year we added a Facebook page. When looked at individually, no one area (other than our website) has made a significant difference for our company. Collectively, though, it is another story.
Recently, we have had several individuals tell us that they are impressed with our use of the various forms of social media. It gives our company a more dimensional look. We can be viewed through different forums and viewpoints that in total give a clearer picture of what we are all about. To me it is like the difference in viewing a photograph in 2D versus 3D.
Get a 360 view of New England Machinery. Visit our website at www.neminc.com, our videos at www.youtube.com/user/packagingguru, stop by our Linked-In page and Facebook page. I’m not sure where you might see us next, but don’t be surprised, we are dedicated to letting everyone know what a great company we are and what great products we produce!
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment