In the packaging machinery industry customers are spending anywhere from a few thousand dollars to a million dollars or more to purchase the right equipment to make their packaging line run the best it can. Many companies who make packaging machinery are interested only in selling their products. They want to convince every potential customer that their machine will ‘do the job’. But will it?
A good packaging machinery manufacturer will take the time to fully review the customer’s ultimate objective. They will evaluate all the options and determine what is truly in the customer’s best interest, even if it is not their machine. Sometimes, the project may be doable, but the timeframe is unrealistic. Taking on a project when you cannot meet the customer’s deadline is a recipe for failure.
All packaging machinery manufacturer’s truly want to help their customers get the equipment they need to run their lines. The good manufacturers will work closely with the production company and set a path for total success. On occasion that may require turning down a project for which the manufacturer cannot meet all the requirements. Make sure the company you deal with doesn’t take shortcuts or oversell their capabilities. If you are a machinery manufacturer, take care to give your customers the total solution so next time they need machinery, you’re the first company they call.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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