As the year is drawing to a close don’t forget to say ‘Thank You’ to your customers. Without customers we companies would cease to exist. The easiest and most common form of a ‘thank you’ is a holiday card that wishes holiday cheer along with a word of gratitude. Some companies purchase gifts that they send or hand deliver to their best customers. For small companies or companies that sell to various departments in large companies, the individual gift is not always acceptable or doable.
New England Machinery has come up with a great idea this year to say ‘thank you’ to our faithful customers. We are offering a discount credit towards parts sales. We have sent out an e-mail to all of our customers explaining the discount. This is a great way to let our customers know we appreciate their business.
What other ways do you know about to say ‘thank you for your patronage’?
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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