What Makes a Company Great?

In our most current economy many average companies have had to cut back and some have gone out of business. However, there are others that have managed to flourish. What makes the difference in how a company fares in an economic downturn? Probably the most important factor is how the company is managed by its leaders.

I’m fortunate in that I work for a company that strives for excellence every day. Our leaders do not accept status quo. They realize that ‘resting on your laurels’ is an opportunity for your competitors to jump ahead. It is no longer safe for a company to keep doing what it does best. In a global economy it is imperative that a company keeps stretching and reaching for improvement in all areas. We can no longer simply please our customers. We need to ‘wow’ them. I have a sign on my computer monitor that reminds me of what we need to succeed. It says “Only Satisfied Customers Provide Job Security.”

Great companies never take their customers for granted and continually ‘reinvent’ themselves, finding ways to solve a customer’s problem before the customer even realizes that he has it. What does your company do to continually improve itself?

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.