Do You Offer Regular Product Training for Sales Personnel?

Most companies only remember to give their sales personnel product training when they are first hired and when a new product is introduced. If that is all your company is doing, you may want to consider more training on a regular basis for all sales employees, even the ones who have been with your company for years.

It is always beneficial to reinforce the knowledge base of your sales personnel. A regular training session (maybe one hour per month) allows them to ask questions about products they may be a little ‘shaky’ on, it may enlighten them on a new way of presenting a product that had not occurred to them, and it allows them to share stories with each other on what the customers are saying when they are ‘out in the field’.

Holding regular training sessions for your sales force may be the most important improvement your company makes this year. You won’t see an immediate benefit, but I guarantee you’ll see a long term benefit.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.