Everyone loves a good story. The best public speakers use stories to keep their audience engaged in their presentations. We all like to hear about someone else’s problems and/or issues and how they dealt with them. It allows us to learn a lesson on how to avoid the same thing from happening to us. So our company recently decided to use real life stories about challenges faced by our customers and how we helped them resolve those problems.
We originally started out by adding one ‘Case Study’ to each of our monthly e-newletters. The stories were a hit so we added a section to our web site that also carries Case Studies. We are telling a different type story each month covering the various industries and machinery types that we handle. Each month we add a new one to the list. This is a great opportunity for us to let our customers and potential customers know more about our capabilities and, hopefully, offer them some ideas on how they can resolve some of their daunting challenges. To read New England Machinery’s Case Studies, visit our website at: www.neminc.com. Or contact us at (941) 755-5550 to be added to our monthly e-newsletter or bi-annual paper newsletter, NEM NEWS & VIEWS.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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