How often do you boast about your company’s successes? You need to share the good stories with everyone. Your potential customers need to find out what your capabilities are and how good you are at what you do. We recently added a ‘Case Study’ section to our web site. This allows us to tell others all about the success stories that have helped our customers.
We particularly like to pick out the most difficult and/or unusual challenges that are brought to us by perspective and existing customers. We try to ‘tell a story’ by explaining all about the challenge and then describe how we resolved the issue. It is fun for us to be telling stories, but also helpful in letting our customers know the breadth of our capabilities at the same time.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment