Does your company invest time and money in R&D? If not, you could be on the path to extinction. You may have a best-selling product right now that is bringing in healthy revenues, but nothing lasts forever. It is the companies who continually re-invent themselves and their products that buy longevity in the process.
Nothing in this world has immortality. The latest technology or discovery today will be old news in 10 years (or less). The only sure path to a lasting, healthy bottom line is to constantly be reviewing your products and/or services, research the changes and trends in your industry, and focus on new ways to improve what you are doing now. Never get contented with the status quo. Your products and/or services should show a marked progression over time. If you compare what you were making 10 years ago to your products today and don’t see a difference, you are on the decline and need to make changes immediately. Stay out in front or at least keep up with the pack, or you will realize one day that you have been left behind.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Monday, April 27, 2015
Monday, April 20, 2015
Invest In Your Employees
It is important for everyone to keep up with changes in their field of work. Changing technology and government regulations affect every job in one way or another. Office workers need to keep up with changing software and social media. Production workers need to keep up with the latest electronic and mechanical products available. No one is immune from changes in their chosen field of profession.
If you want to keep your workers up to date, as well as give them a fresh perspective on what they do, send them for training. It may take them away from work for a day or so, but the knowledge they will gain can be invaluable and the renewed energy they will have upon returning to their jobs will be well worth the cost of the training.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
If you want to keep your workers up to date, as well as give them a fresh perspective on what they do, send them for training. It may take them away from work for a day or so, but the knowledge they will gain can be invaluable and the renewed energy they will have upon returning to their jobs will be well worth the cost of the training.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Wednesday, April 1, 2015
It’s All About The Customer
You can build the best product in the world, but if you don’t take care of your customers, they won’t come back a second time. You need to design your product and market the product to make your customer’s life easier. People will buy complicated electronics if a good salesperson shows them all the great features and makes it look easy to use. If, after they have purchased the item, they can’t easily use the ‘great’ features because they are too complicated, the customer will not be willing to go back to that salesperson the next time they are looking for a product. Keep your product easy to use, make it solve a problem, and find the best way to communicate this to your customer.
Every customer you have wants their work life to be easier, faster and better. Find a way to answer those needs and you will be successful.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Every customer you have wants their work life to be easier, faster and better. Find a way to answer those needs and you will be successful.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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