You can build the best product in the world, but if you don’t take care of your customers, they won’t come back a second time. You need to design your product and market the product to make your customer’s life easier. People will buy complicated electronics if a good salesperson shows them all the great features and makes it look easy to use. If, after they have purchased the item, they can’t easily use the ‘great’ features because they are too complicated, the customer will not be willing to go back to that salesperson the next time they are looking for a product. Keep your product easy to use, make it solve a problem, and find the best way to communicate this to your customer.
Every customer you have wants their work life to be easier, faster and better. Find a way to answer those needs and you will be successful.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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