As simple as it sounds, a sincere ‘Thank You’ at the right time can make a big impression. What is even more impressive in today’s e-mail dominated business communication world, is to send a hand-written, personal thank you note. When someone does something extra for me or our company, I take a few short minutes to pick up a pen and note card and write a short ‘thank you’.
A packaging industry magazine wrote a really nice article about our company when I first started working here. I had not solicited the article and it took me completely by surprise. I quickly wrote a heart-felt thank you to the editor and journalist who wrote the article. That prompted a personal call from the magazine. They said that no one ever thanked them for articles, let alone took the time to personally write a thank you. They were impressed. It got me off to a good start in this new (to me) industry and was a good lesson to keep in mind.
If you want to stand out in your customer’s minds, send them a hand-written thank you for their business. It let’s them know that you don’t take their business for granted and really do care that they chose your company over the competition.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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