We were searching for new backdrop ideas for the Pack Expo shows we attend every year. After a fun search and some really great ideas, we discovered a product that will do everything we want it to do. The material is aluminum-skinned lightweight plastic that comes in 4’ x 8’ sheets. The outer layer looks like brushed aluminum. We are making stands to attach to either side of the sheets to hold them upright as a ‘wall’ along the back. Show regulations require our backdrop to be no more than 4’ high for up to 4 feet on either end of the booth so as not to block our neighbors’ booths. On the first 8’ high panel on either side of the booth we will have our logo engraved into the panel so it will look 3-dimensional.
We are excited about the new look. The best part of the process, though, was getting together with other employees from different departments and soliciting their thoughts and ideas. We all experience life a little differently and have unique perspectives to bring to brainstorming sessions. Don’t forget to tap into that reserve of talent that you may not even realize you have.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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