Now is the perfect time to start preparing for your 2013-2014 trade show season. First, make a list of the things that need to be done to make your fall and winter shows the best they can be. The list might include updating your booth properties, looking for new advertising venues, purchasing new marketing materials, etc. Make sure to put due dates on each item so that you will have a guide by which you can know what needs to be done by certain dates.
Build extra time into your due dates. I remember the year I ordered new chairs for our booth that were listed as ‘in stock’, and would be delivered within 14 days. The chairs were delayed twice and it took over a month for them to finally arrive. When you receive new items for your booth, make sure to inspect them thoroughly before packing them off to the show. It would be too late to find something wrong with them if they are unpacked for the first time while setting up for the show.
The earlier you can work on these items, the more smoother your set up will be and the better your show will be.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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