If you are a new company just starting out your name alone won’t sell much. Over time if you make and sell a good product that brings value to those who purchase it, your name will gain recognition and grow worth. Having a good name and reputation in business can make or break a company. When times are tough, the companies with the good reputation will ‘weather the storm’ better than those who have no reputation, or worse, a bad reputation.
This fact is continually brought to my attention when I meet someone new who tells me that they have heard of our company and its great reputation. They already have a good impression about not just the company I work for, but this seems to transcend to everyone who works here as we have chosen to work for a reputable organization. It goes a long way toward gaining their trust in selling our product.
Make sure your company’s reputation helps sell your products. Always give good customer service and don’t promise what you may not be able to deliver. The best advice is the saying “under promise and over deliver.” No one will ever complain about that.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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