Do you tell your customers about your successes? Most people like to hear interesting stories and every company has several to tell. A good story usually starts with a plot that includes a problem and ends with a resolution. I’m lucky to work for a company that has a lot of really great stories.
Once I decided that we needed to share these stories, I spent time listening to the various ‘players’ or ‘characters’ involved in each project. I took notes about the issue, sequence of events, and the outcomes. Then I sat down at my computer and wrote the stories. It was great fun to write about how time and again our team of engineers, machine builders, and sales personnel orchestrated a resolution to a production challenge that was perplexing our customers.
We are taking these stories and putting them in a ‘Case Studies’ section of our website so that others can learn more about our amazing capabilities while enjoying a true story. Share your success stories wherever and whenever possible. Everyone loves a good story.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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