How Do You Inform Your Customers?

What methods do you use to inform your customers of what your company is doing? There are lots of communication options available to get your message across. The key to doing it most effectively is to cover as many different methods as possible. We all have our own comfortable means of gathering information and learning. For some it is to read everything that comes in the mail. These individuals like to look at paper, while others prefer to see it on their screen. Some people like to check out the trade publications, while others prefer to research online or attend trade shows.

At New England Machinery, we try to communicate our messages in as many of the different forms as possible. We send out e-mail blasts, we use direct mail, we advertise in the trade publications, we continually update our website, we exhibit at tradeshows, and regularly contact our customers via phone. Although no one method gives us a 100% success rate, our collective success rate in getting our message across is impressive. How many different forms of communication are you using?

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.