In putting together some new marketing material recently, I noticed how our machines have evolved over the years. As a company founded by packaging machinery engineers, and having design engineering as our core strength, we never stop improving our equipment. To steal a line from a song, we “take the best and make it better” on a continual basis.
We gather feedback and requests from our customers, and determine how best to incorporate their good suggestions into our machines. We research industry trends and look for ways to conform to what the customers are going to need.
In order to stay on top, you must stay current. Your product must be at least as good as your competitors and you can count on the fact that they are working to improve as well. So take a good look at your products as they are today and compare them to what they were like 10 years ago, or even 5 years ago. If there are no changes, you better move fast to start making some, or you will be left behind by more progressive competitors.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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