Last week we brought in all of our outside Sales personnel for a week long refresher training. It cost the company a lot of money to tie up our entire sales force plus many hours of our Engineering and Manufacturing personnel time to review our products and services. However, the end result was well worth the cost. It was a great opportunity to help re-solidify our team, to remind them of features and benefits of our machinery that they may have forgotten, and to update them on all the new design changes that we have made in recent months.
Everyone agreed, hands-down that the week was well spent. We look forward to planning another one in about six months. If you can’t bring everyone back to your facility, consider a day-long webinar that allows everyone to at least get caught up on any recent changes in your company.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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