Is Your Business Slower In Summer?

The packaging machinery industry is a year-round process. Consumers don’t stop purchasing just because it is summer time. If you find your company doesn’t seem quite as busy in the summer months, it might be that there are a few more people on vacation at that time of year, so you are getting less phone calls and e-mails. Use this time to strategize how you will attack everything when it gets a little busier.

Fall is the beginning of trade show season and for anyone in marketing, it is a hectic time. Just when the trade shows start to slow down, the holiday’s heat up, and before you know it, it’s the start of another busy year. So spend time this summer in taking courses to enhance your knowledge, read some industry books and magazines to keep up with the latest in your field, and do some networking to re-connect with your peers.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.