Wednesday, August 13, 2014

We Don’t Just Sell Packaging Machinery

We don’t just sell packaging machinery, we sell more efficient production lines. When a customer gives us a purchase order, they are not just buying a new machine for their production line, they are purchasing greater efficiencies for their plant. The end result of their purchase is the ability to produce more of their product in less time. They don’t really care that they are getting the latest in technology, or that the quality of the machine will outlast their working at that plant, they really only care about the output on their lines. It doesn’t matter to them that they will receive the right model machine for their specific application or that the machine was custom tooled to work flawlessly with their components. They aren’t thinking about the outstanding customer service they will receive. All they really want to know is that their new packaging machine will decrease their downtime and increase their output, thus improving their bottom line.

Our company keeps that concept in mind whenever we prepare a quotation for a customer. We take the time to determine which of our models will give this customer exactly what they want. It is the end result that really matters to your customers and that is what they need you to deliver.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

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