I recently learned about the three states of being that we all need to be content. These are: To do, to have, and to be. If we are looking to sell a product, we need to have that product fulfill each of these three states of being in order to make sense to the purchaser. In our case this is quite easy to explain. If our customers do buy one of our packaging machines, they will have an efficiently running production line and they will be content and happy as a result.
It can also be used in the pre-purchase process. If a customer does request a quotation from New England Machinery, they will have the information they need, and they will be able to make an informed decision.
See if this makes sense for your organization. It is a simple formula that works as long as all three criteria are met.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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