Continual improvement is what allows some companies to evolve and grow while others flounder and die. No company can afford to ‘rest on its laurels’ and expect that their business and customers will never stop coming. All industries change over time. It is the companies that continually look to improve on everything that will identify potential threats and new opportunities and jump on them when they need to be there.
A great example of this is that our company holds post-trade show meetings. We take time from everyone who attended the show’s busy post-show schedule and have them communicate their thoughts and ideas about the show. We discuss what we did right, what we could have done better, what we may have done wrong, and how each of these items can be improved upon. We actively solicit new ideas that we can try in the future. We encourage everyone to speak freely and bring suggestions on what they think would improve upon what we do. This quest for continual improvement has led to amazing growth for our company and as long as we are willing to evolve and change with the industry, we will continue to thrive.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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